"Compelling photography, powerful marketing strategies"

Saturday, 24 October 2015

Link building for business popularity

To get links to your page is not easy in nowadays. After the continuous changes in SEO over the past few years, natural SEO is not what it once was.

The vast majority of tactics that were previously allowed to generate links, are now no longer valid, but instead will result in you receiving consistent penalties by google.

Now all that really matters is the quality content! Today more than ever the content becomes important and becomes king of internet. The only links that will be successful are those that are generated exclusively from quality content and there are some common mistakes to avoid.

The 10 most common mistakes that lead to your content not gaining backlinks:

1. Titles that say nothing.
If you do not have a good title, attractive, that engages your audience, rest assured that most of your visitors will not even click to read your article and even less will recommend it, spend time thinking of seductive titles that never go unnoticed to your audience.

2. A poor design says a lot about you and your content but poor does not mean simple.
Your design should allow easy use and create a positive experience for the surfer.

Bad designs do not offer credibility instead they create doubt for your professionalism. Therefore, work a lot on the design of your page if you want your audience to talk about it and recommend you.

3. Add more value to your content
for example, if in the article you're talking about the latest changes in SEO and you refer to any particular tool, put a link that allows your audience to have more information about that tool. This shows your audience that your content is of great value, and gives the complete picture so your audience will recommend it because it really is worthy.

4. No extra flowers
The amount of content is what prevails, therefore what is really valued now is quality. In the new era of internet where we are, where with just 140 characters to say everything, decorating your content with flowers is no longer possible, so if you try no one will be bothered to read it, let alone share it.
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5. Lack of focus:
Do not pretend to cover everything, focus on your point ..if you talk about photography, do not talk about painting with oils.

Focus within your content is vital, so accentuate your point; do not miss it.

6. Start with your most important item.
A good strategy is to convince your audience to read your article. Start by typing the key point at the beginning, leaving the details to the end, so your audience can quickly grasp what is important and should they not have time do not give up before reaching the point.

7. If content is king, why give importance to constant posting?
Posting constantly does not mean having to post every day.

Posting every day one week and every two days the following week is to be not constant. You have to plan your postings to follow a schedule, this will keep your followers by fulfilling their expectations rather than letting them down with inconsistently timed posts. It will also mean you do not have to post “rubbish” just to make a daily post.

8. Remember, you're not famous.
Without an audience you are nothing, remember you're not famous, yet!! You have to find your audience because initially they will not look for you. Rock out and make a good strategy in social networks constantly posting and using call actions to get followers and fans. If you are not seen you do not exist and if you do not exist, who will talk about you?

9. Take advantage of relevant sites that allow you to publish new content.
A common mistake is to think that we do not need to partner with other sites. Find sites offering relevant content and ask to exchange links.

In picstaken we will post your blog with links to your page if it is relevant to our content. Why not take advantage of this and create backlinks as a friendly strategy under the white hat?

Read our last article about Advertising Barter and get a better idea about this point.

10. A picture is not only worth a thousand words, it also invites you to read.
Whatever blog you write, be sure to use quality images with a catchy title to ensure your articles are read. Social media is now a ranking factor for SEO and even though social media is not what we call link building, it’s still important to promote your content in as many other ways as possible. Images for your website and social media photography should be part of your SEO strategy.



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