Advertising barter is an effective and economical way to do marketing. Barter is as old as the history of mankind, depreciated with the arrival of money and now recovered by advertising agencies.We know that a database of emails or any personal information our customers share with us is something that can not be shared with third parties. In recent years many companies buy databases especially for "e-mail marketing" which is automatically listed as spam by our email providers. Despite the ineffectiveness of these tactics, we are still receiving such messages.
Before Google offered an accessible advertising between websites, companies had to pay big bucks to place direct digital advertising on popular websites to drive traffic to their own pages.
When Google decentralized this game with the Google Adwords system, companies were able to advertise on more websites thus gaining more hits with less economical outlay.
Creating a successful business can be very difficult, especially in the first year. When it comes to companies with a low profit margin, it can be even more difficult. Using direct digital advertising can become an expensive way to invest in marketing. Since these companies have a need to be known to be able to participate in the market, the use of new and different methods become a suitable alternative for them.
There are methods that are effective, respect the privacy of our customers and at the same time is a way to do responsable marketing without breaking this commitment to get more followers on social media.
Picstaken promotes a set of marketing strategies and techniques, executed mainly in digital media to achieve companies goals through ingenuity and creativity by increasing the number of followers on social media between related companies offering different services and allowing them to share customers.
For example,
Partnering businesses that offers a different product but have the same advertising needs and are looking for the same target audience..
A growing company that provides salsa dancing classes needs more business. They have a limited advertising budget so they identify a local Mexican restaurant which has many followers on their facebook page. The salsa group approaches the Mexican restaurant and they agree to write on each others facebook pages. If these two businesses have a constant presence on social networks, they could regularly exchange advertisements thereby reaching different groups, who might possibly be interested in either service.* Using social networking in this way companies are able to produce exponential increases in brand recognition through an electronic version of ‘word of mouth’ (viral marketing). This type of marketing also allows users to interact and discuss relations between them.
